🎯 Customer & Market Intelligence Dashboard

Strategic insights on customer segments, competitive positioning, and market opportunities

View Market Intel

Estimated Market Share

34.2%
▲ 1.8% vs previous period

On-Us Transaction Rate

42.3%
▲ 0.6% vs previous period

Competitor-Reliant Customers

18.5%
▲ 0.4% vs previous period

HVC Concentration

28.7%
▲ 2.1% vs previous period

Customer Outflow Value

$2.8M
▲ $180K vs previous period

Total Market Potential

$8.2M
Daily estimate

👥 Customer Segment Distribution (On-Us Transactions)⋮⋮

Segment Insights:

Private Banking (12%): Generates 35% of revenue despite low volume. Retail (58%): Mass market backbone. HVC (18%): High-value customers with strong loyalty. Students (12%): Growing segment with digital preference.

📊 ATM Channel Adoption Rate by Customer Segment⋮⋮

Channel Strategy:

Private Banking and HVC segments show 78% and 82% ATM adoption respectively - well above network average of 64%. Focus on converting digitally-native Student segment (38% adoption) through enhanced mobile features.

🏆 Competitive Density & Market Share by Region⋮⋮

Region Our ATMs Competitor ATMs Market Share Opportunity
Downtown 42 85 33% High Potential
Airport District 18 28 39% Expand
University Area 28 52 35% Monitor
Suburban West 35 45 44% Defend
Industrial Zone 12 8 60% Dominant

💸 On-Us Customer Outflow (Using Competitor ATMs)⋮⋮

Strategic Insight:

$2.8M monthly outflow represents lost interchange revenue opportunities. Top 3 outflow zones: University Campus ($820K), Downtown East ($650K), Suburban North ($480K). These areas should be prioritized for new ATM placements.

💎 HVC Concentration by Location⋮⋮

🔄 Competitor-Reliant Customers⋮⋮

🗺️ Location Quality Score (Footfall × Population Density)⋮⋮

Location Quality Methodology:

Quality Score = (Footfall Index × 0.6) + (Population Density × 0.3) + (Proximity to Anchors × 0.1). Higher scores indicate better location fundamentals and growth potential.

📍 Market Penetration Strategy Matrix⋮⋮

Quadrant Strategy:

Top-Right (Stars): High potential + High share = Invest & grow. Top-Left (Opportunities): High potential + Low share = Aggressive expansion. Bottom-Right (Cash Cows): Low potential + High share = Defend & optimize. Bottom-Left (Divest): Low potential + Low share = Exit consideration.

📈 Transaction Volume Trend by Customer Segment⋮⋮

Cross-Sell Interest Rate

14.2%

On-screen offers

NPS Score (ATM Channel)

62

Promoter score

CSAT Score

4.3/5

Avg satisfaction

🎯 Marketing Campaign Performance by Segment⋮⋮

Campaign Effectiveness:

HVC segment shows 23% offer acceptance vs 12% network average. Credit card offers perform best with Private Banking (28% acceptance). Student segment prefers personal loan offers (18% acceptance).

👨‍👩‍👧‍👦 Population Density by Zone⋮⋮

🚶 Footfall Index by Location Type⋮⋮

🌱 Top 10 Growth Opportunity Locations⋮⋮

Zone Quality Score Competitor ATMs Our Market Share Estimated Daily Potential Recommendation
University Plaza 92/100 8 25% $42,000 Deploy 2 ATMs
Downtown East Mall 89/100 12 18% $58,000 Deploy 3 ATMs
Business District North 87/100 15 22% $65,000 Deploy 4 ATMs
Suburban South Center 78/100 6 35% $28,000 Deploy 1 ATM
Medical District 76/100 5 40% $24,000 Monitor